Skittles have been around for over 30 years and they are still just as good. The only thing that as changed are the different types of skittles. Original, Mixed Berry, and Tropical are the three most common but now we have Sour, Milkshake, and even Chocolate. One thing that will never change is there slogan "Taste the Rainbow." In these ads they use the same slogan but give each one a different spin depending on the type of skittle. By still keeping the slogan it gets people familiar with the product they have came to love. Also, by giving each ad a different "funny" saying it brings the buyer in. I laughed when I read each one of these ads and I know that is what they were going for. The creators of skittles know they have a good product, there only goal is to make them even better.
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